O4
Priming effect
We are influenced by subconscious cues, such as, sights, language, sounds and smell.
![](https://cdn.prod.website-files.com/5fe67d7463678b5632a2c102/627b368e1991928ac7841085_christophe-hautier-902vnYeoWS4-unsplash.jpg)
» Visual - Try visual graphics that get people to rethink decisions
» Language - Use words that relate to the desired behaviour
» Sound and smell - Prompts that trigger past memories and associations