O5

Halo effect

We are easily influenced by someone or something with a positive reputation.
» Leverage positive attributes of your people or brand to persuade people » Ask people and organisations with a positive reputation in their respective fields to support your offering

» Leverage positive attributes of your people or brand to persuade people » Ask people and organisations with a positive reputation in their respective fields to support your offering

M5

Reciprocity

We respond positively to small gestures of kindness and generosity
» Pick key moments to surprise and delight people » Identify how to personalise the interaction to make it more engaging » Provide a reason to make the reward feel extra special

» Pick key moments to surprise and delight people » Identify how to personalise the interaction to make it more engaging » Provide a reason to make the reward feel extra special

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