COURSES
Masterclass
OverviewMasterclass: In-personMasterclass: Online
ResearchLibrary
Toolkit
Toolkit

O5

Halo effect

We are easily influenced by someone or something with a positive reputation.

» Leverage positive attributes of your people or brand to persuade people » Ask people and organisations with a positive reputation in their respective fields to support your offering

M5

Reciprocity

We respond positively to small gestures of kindness and generosity.

» Pick key moments to surprise and delight people » Identify how to personalise the interaction to make it more engaging » Provide a reason to make the reward feel extra special

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We help teams apply behavioural science tools to create positive sprinkles of behaviour change. Our toolkit equips change-makers with the mindsets and methods for: (1) social impact, (2) wellbeing, (3) sustainability.