Services
Masterclass: In-person & Online courseLab: Building capability for teamsTestbed: Research & develop nudges
Resources
TOOLKIT: Behaviour Change24 PATHWAYS: Strategy cardsBlog: Library of Neural ConnectionsBook: Money Mindsets
Toolkit
EVIDENCE

O5

Halo effect

We are easily influenced by someone or something with a positive reputation.

» Leverage positive attributes of your people or brand to persuade people » Ask people and organisations with a positive reputation in their respective fields to support your offering

M5

Reciprocity

We respond positively to small gestures of kindness and generosity.

» Pick key moments to surprise and delight people » Identify how to personalise the interaction to make it more engaging » Provide a reason to make the reward feel extra special

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our team is proudly headquartered in Aotearoa New Zealand and globally accessible online
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.