>> Select cards to uncover relevant "pathways" to flip your challenges into opportunities
A-Side Cards. Supposedly irrelevant factors
Personalise
Desire
Appeal
Simplify
Go-to option
Fluency
B-Side Cards. Social context a.k.a. milieu
Convert
Convince
Prompt
Pledge
Norms
Influence
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Your Pathways for behaviour change

Influence

Use power of people and networks

O5

Reciprocity

We respond positively to small gestures of kindness and generosity.

» Pick key moments to surprise and delight audiences » Identify how to personalise the interaction with audiences » Provide a reason to make the reward feel extra special

M5

Halo effect

We are easily influenced by someone or something with a positive reputation.

» Leverage positive attributes of your people or brand » Encourage people and organisations with a positive reputation in their respective fields to endorse your offering

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