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TOOLKIT: Behaviour Change24 PATHWAYS: Strategy cardsBlog: Library of Neural ConnectionsBook: Money Mindsets
Toolkit
Toolkit

C4

Empathy gap

We underestimate the impact of our hot-states and cold-states on our behaviours.

» Prompt people to commit to making positive long-term decisions when they are in a cold-state (less emotional) » When people are in a hot-state (more emotional), make it easy to avoid bad decisions and opt for something good instead

O4

Priming effect

We are influenced by subconscious cues, such as, sights, language, sounds and smell.

» Visual - Try visual graphics that get people to rethink decisions » Language - Use words that relate to the desired behaviour » Sound and smell - Prompts that trigger past memories and associations

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
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Get in touch

Our team is proudly headquartered in Aotearoa New Zealand and globally accessible online
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.