O2

Endowment effect

When we have ownership over something, we place a higher value on it.
» Get audience to feel ownership over the benefits that come with the action » Remind them what they will lose out on if they give it up » Demonstrate how they are part of something exclusive

» Get audience to feel ownership over the benefits that come with the action » Remind them what they will lose out on if they give it up » Demonstrate how they are part of something exclusive

M4

Goal dilution

We believe something with a single benefit is more effective than the same thing with multiple benefits.
» Demonstrate how your offering will help satisfy the primary goal of the user » For offerings with multiple benefits, split it into smaller parts and give each part a single dedicated benefit

» Demonstrate how your offering will help satisfy the primary goal of the user » For offerings with multiple benefits, split it into smaller parts and give each part a single dedicated benefit

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About us
Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.