Services
Masterclass: In-person courseMasterclass: Online courseLab: Learning for teamsResearch: Nudge Testbed
Resources
Blog: Library of Neural ConnectionsStrategies: 24 PATHWAYSBook: Money Mindsets
Toolkit
Toolkit

M1

Endowment effect

When we have ownership over something, we place a higher value on it.

» Enable people to feel ownership over the benefits that come with the behaviour » Remind people what they will lose out on if they give it up » Explain why the offering is exclusive or make it personal

M4

Goal dilution

We believe something is more effective when it has just one clear benefit.

» Demonstrate how your offering will help satisfy the primary goal of the user » For offerings with multiple benefits, split it into smaller parts and give each part a single dedicated benefit

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.