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M1

Endowment effect

When we have ownership over something, we place a higher value on it.

» Enable people to feel ownership over the benefits that come with the behaviour » Remind people what they will lose out on if they give it up » Explain why the offering is exclusive or make it personal

M4

Goal dilution

We believe something is more effective when it has just one clear benefit.

» Demonstrate how your offering will help satisfy the primary goal of the user » For offerings with multiple benefits, split it into smaller parts and give each part a single dedicated benefit

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Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
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Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We help teams apply behavioural science tools to create positive sprinkles of behaviour change. Our toolkit equips change-makers with the mindsets and methods for: (1) social impact, (2) wellbeing, (3) sustainability.