Services
Masterclass: In-person courseOnline: One-to-one coachingLab: Coaching for teamsResearch: Nudge Testbed (Platform)
Resources
Library of Behavioural Insights24 PATHWAYS for behaviour changeMoney Mindsets (Upcoming Book)
Toolkit
Toolkit

M7

Loss aversion

The pain from losses is more powerful than the pleasure from gains.

» Frame benefits as losses that people will give up » Give people an idea of what it might be like to enjoy the benefits » Show the immediate losses that the individual with incur

M8

Variable rewards

We are more motivated by surprise rewards than fixed rewards.

» Explore rewarding the process more than the outcomes » Introduce surprise rewards to delight people » Give a small reward when people complete a desired behaviour to turn it into a habit

Filter by COM-B factor
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Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
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Prompt
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Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our behavioural science tools integrates behavioural and design frameworks, combined with systems thinking, to help you create meaningful change.