M7

Loss aversion

The pain from losses is more powerful than the pleasure from gains.
» Frame benefits as losses that people will give up » Give people a sense of what it will be like to have the benefits » Show the immediate losses that the individual with incur

» Frame benefits as losses that people will give up » Give people a sense of what it will be like to have the benefits » Show the immediate losses that the individual with incur

M8

Variable rewards

We are more motivated by uncertain rewards than fixed rewards.
» Consider rewards beyond gifts » Think about the surprise and delight experiences you can create for your audience » Give reward when they complete a desired action to make the behaviour a habit

» Consider rewards beyond gifts » Think about the surprise and delight experiences you can create for your audience » Give reward when they complete a desired action to make the behaviour a habit

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Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.