Services
Masterclass: In-person & Online courseLab: Building capability for teamsTestbed: Research & develop nudges
Resources
TOOLKIT: Behaviour Change24 PATHWAYS: Strategy cardsBlog: Library of Neural ConnectionsBook: Money Mindsets
Toolkit
EVIDENCE

O1

Default effect

We tend to follow the path of least resistance when making decisions.

» Make the preferred option the standard path to follow » Highlight the benefits people may miss out on if they select other options » Explain why many other people opt for this option in a similar situation

O3

Framing effect

We make choices based on how the information is presented to us.

» Use captivating language terms to frame the offering as unique and desirable » Make the positive attributes of the offering salient and memorable » Compare with other choices sharing similar features but worse-off on certain attributes

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our team is proudly headquartered in Aotearoa New Zealand and globally accessible online
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.