COURSES
Masterclass
OverviewMasterclass: In-personMasterclass: Online
ResearchLibrary
Toolkit
Toolkit

O1

Default effect

We tend to follow the path of least resistance when making decisions.

» Make the preferred option the standard path to follow » Highlight the benefits people may miss out on if they select other options » Explain why many other people opt for this option in a similar situation

O3

Framing effect

We make choices based on how the information is presented to us.

» Use captivating language terms to frame the offering as unique and desirable » Make the positive attributes of the offering salient and memorable » Compare with other choices sharing similar features but worse-off on certain attributes

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We help teams apply behavioural science tools to create positive sprinkles of behaviour change. Our toolkit equips change-makers with the mindsets and methods for: (1) social impact, (2) wellbeing, (3) sustainability.