Case Study: How can we use "nudges" to improve voter turnout?

In this study, we deployed Nudge Testbed to research and develop behaviour change strategies. We evaluated 12 global strategies with 433 residents to identify localised strategies for motivating diverse audiences across Auckland.

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Come research with us

Our research is accessible locally in New Zealand or globally online.

— Vishal George
Chief Behavioural Scientist

Wellington & Auckland, New Zealand
Digital research, Online
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