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Behavioural science and design tools have emerged as one of the most desirable skills for driving psychological innovations across leading organisations.
This masterclass dives into decades of insights and case studies across interdisciplinary fields from cognitive psychology, behavioural economics and human-centred design to help you embed evidence-based insights in your organisation.
— Vishal George
Chief Behavioural Scientist
Understanding how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science
Applying behavioural design within an ethical framework, surfacing deeper audience insights on what actually blocks and enables behaviour change
Get familiar with a range of behaviour change tools including the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation
Implement your Behavioural by Design Toolkit for a policy, communications or design challenge to create positive sprinkles of behaviour change
