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Behavioural by Design
Masterclass

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Melbourne

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Overview

Behavioural by Design Masterclass

From experience designers in Silicon Valley to communications teams in New Zealand's COVID response, the fields of behavioural science and human-centred design has emerged as the most desirable skill for driving psychological innovation.

This masterclass unpacks decades of research in cognitive psychology, behavioural economics and neuroscience.

You will walk out with the knowledge, insights and tools to drive behavioural innovations in your organisation.

— Vishal George
Chief Behavioural Scientist

Module I. Behavioural Science Foundation

Understand human biases, how we make decisions and the science behind behaviour change with models, frameworks and case-studies from behavioural science and other related disciplines

Module II. Mindset of Behavioural Design

Participatory approach to behavioural design involving embracing the unknown, identifying behavioural influences within complex systems and elevating lived experiences

Module III. Behavioural by Design Toolkit

Gain behaviour change tools including "24 PATHWAYS for behaviour change" book and cards plus the "5 STEPS to behavioural innovation" workbook

Learn by doing

Implement your Behavioural by Design Toolkit for a policy or experience design challenge to create positive behaviour change outcomes in the real-world