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Behavioural by Design
Masterclass

Online

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Auckland

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Wellington

23 Nov 2022
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Melbourne

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Sydney

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Overview

Behavioural by Design Masterclass

Behavioural science and design tools have emerged as one of the most desirable skills for driving psychological innovations across leading organisations.

This masterclass dives into decades of insights and case studies across interdisciplinary fields from cognitive psychology, behavioural economics and human-centred design to help you embed evidence-based insights in your organisation.

You will walk out with the knowledge, insights and tools to drive behavioural innovations in your organisation.

— Vishal George
Chief Behavioural Scientist

Module I. Behavioural Science Foundation

Understanding how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science

Module II. Mindset of Behavioural Design

Applying behavioural design within an ethical framework, surfacing deeper audience insights on what actually blocks and enables behaviour change

Module III. Behavioural by Design Toolkit

Get familiar with a range of behaviour change tools including the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation

Learn by doing

Implement your Behavioural by Design Toolkit for a policy, communications or design challenge to create positive sprinkles of behaviour change