24 PATHWAYS

Get immersed in evidence based strategies derived from decades of behavioural science research

Toolkit

Adopt our behavioural science tools for your policy, communications and design challenges

Become a practitioner

Qualify as a Behavioural by Design Change-Maker™ in your journey to create positive behaviour change
COURSE DESIGNER

Supporting your journey in becoming a practitioner

Chief Behavioural Scientist

Vishal George

Vishal is a prominent behavioural scientist, breathwork coach, sourdough aficionado and founder of Behavioural by Design. He combines behavioural science with human-centred design and systems thinking to help teams with tools to think like a behavioural scientist.
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His wide portfolio of behaviour change work includes encouraging businesses to reduce their carbon footprint (EECA), increasing diversity in recruitment (NZ Police) and improving patient experience across New Zealand (Health Quality & Safety Commission). He has applied behavioural insights into the heart of strategy for the Department of Corrections, Auckland Council, Accident Compensation Corporation, Public Health England (UK), and Westminster Council (UK), Adobe (USA) and Starbucks (USA).

He also chairs the New Zealand Behavioural Science Network — bringing together academia, public sector and private sector to tackle socially relevant issues.
COME LEARN WITH US

Behavioural by Design
Masterclass

Wellington

20 Nov 2025

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Overview

Behavioural by Design Masterclass

Behavioural science and design tools have emerged as the most desirable skills for driving innovations across leading organisations.

This masterclass dives into decades of insights and case studies across interdisciplinary fields from cognitive psychology, behavioural economics and human-centred design to help you embed evidence-based practices in your organisation.

You will walk out with the knowledge, insights and tools to drive behavioural innovations in your organisation.

— Vishal George
Chief Behavioural Scientist

Module I. Behavioural Science Foundation

Understanding how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science

Module II. Mindset of Behavioural Design

Applying behavioural design within an ethical framework, surfacing deeper audience insights on what actually blocks and enables behaviour change

Module III. Behavioural by Design Toolkit

Get familiar with a range of behaviour change tools including the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation

Learn by doing

Implement your Behavioural by Design Toolkit for a policy, communications or design challenge to create positive sprinkles of behaviour change