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From experience designers in Silicon Valley to communications teams in New Zealand's COVID response, the fields of behavioural science and human-centred design has emerged as the most desirable skill for driving psychological innovation.
This masterclass unpacks decades of research in cognitive psychology, behavioural economics and neuroscience.
— Vishal George
Chief Behavioural Scientist
Understand human biases, how we make decisions and the science behind behaviour change with models, frameworks and case-studies from behavioural science and other related disciplines
Participatory approach to behavioural design involving embracing the unknown, identifying behavioural influences within complex systems and elevating lived experiences
Gain behaviour change tools including "24 Pathways for behaviour change" book and strategy cards along with the "7 steps to behavioural innovation" workbook
Implement your Behavioural by Design Toolkit for a policy or experience design challenge to create positive behaviour change outcomes in the real-world
