Behavioural By Design "LAB"

Becoming a behaviourally-informed team

Build capability

Equip teams with tools to generate and test behaviourally-informed ideas for your pressing challenges

Mindsets of experimentation

Embed curiosity, creativity and innovation into digestible modules to foster this mindset

Psychological Safety

Create a culture with leaders that empowers people to learn and play with behavioural science tools
Are you curious about starting a "lab"?
Vishal George
Chief Behavioural Scientist
Let's explore how we can equip your team with behavioural science tools
Book 15-min introduction
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BEHAVIOURAL SCIENCE TOOLS

Behavioural by Design Toolkit

24 PATHWAYS
for behaviour change

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5 STEPS
to behavioural innovation

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Roadmap to launch the "lab".

12-WEEK TRAINING FOR TEAMS 
(SUGGESTED 6 to 20 people ONLINE OR IN-PERSON)
Module 1. Explore hidden influences
Surfacing the "hidden influences" on human behaviour
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🧠 Framework for avoiding unintended consequence

‍🧠 Mapping to identify factors influencing behaviour change

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Module 2. Identify opportunities
Discovering possible behaviour change opportunities
🧠 Explore relevant behavioural insights from multiple sources

 🧠 Using the "EAST framework" to define opportunity space
Module 3. Co-create behavioural ideas
Generating more behaviourally-informed ideas
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🧠 Get familiar with the language of behavioural science

‍🧠 Applying our "24 PATHWAYS" cards to generate new ideas‍
Module 4. Experiment design
Run an experiment to test your ideas
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🧠 Generate hypotheses for behaviour change

‍🧠 Tracking metrics that matter with "experiment cards"‍
Module 5. Incremental innovation
Celebrating the small wins
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🧠 Scale your behavioural innovation for diverse needs
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🧠 Create shared understanding for ethics in applying behavioural science‍
Module 6. Pause and reflect
Building a culture for "lab" experiments
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‍‍🧠 Qualify as a Behavioural by Design Change-Maker in your organisation

‍🧠 Reflect on what support systems will enable teams to continue learning and experimenting‍