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Resources
TOOLKIT: Behaviour Change24 PATHWAYS: Strategy cardsBlog: Library of Neural ConnectionsBook: Money Mindsets
Toolkit
EVIDENCE

C2

Choice overload

We avoid making decisions when presented with too much information.

» Show the most relevant choices or information to aid more seamless decision making » For other choices and more detailed information, provide an accessible option to view more

C5

Psychology of chunking

We find it easier to process information when it is split into smaller parts.

» Break information or actions with clear headlines into smaller baby steps » Provide positive reinforcement to reward people for every step completed along the way to the next step

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our team is proudly headquartered in Aotearoa New Zealand and globally accessible online
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.