C2

Choice overload

We avoid making decisions when presented with too much information.
» Start with the simplest action someone can do » Make your audience feel good about contributing positively towards a higher goal » After the simple action, invite your audience to participate in a bigger step towards this goal

» Start with the simplest action someone can do » Make your audience feel good about contributing positively towards a higher goal » After the simple action, invite your audience to participate in a bigger step towards this goal

C5

Psychology of chunking

We find it easier to process information when it is split into smaller parts.
» Break information or actions with clear headlines into smaller baby steps » Provide positive feedback for each step along the way

» Break information or actions with clear headlines into smaller baby steps » Provide positive feedback for each step along the way

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About us
Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.