Pathways for "Simplify" card

C2

Choice overload

We avoid making decisions when presented with too much information.

» Show the most relevant choices or information to aid more seamless decision making » For other choices and more detailed information, provide an accessible option to view more

C5

Psychology of chunking

We find it easier to process information when it is split into smaller parts.

» Break information or actions with clear headlines into smaller baby steps » Provide positive reinforcement to reward people for every step completed along the way to the next step

C2

Choice overload

C5

Psychology of chunking

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Filter with A-Side Strategy Cards for pathways to change the "choice architecture"

Filter with B-Side Strategy Cards for pathways to change the "social context"

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