Services
Masterclass: In-person courseOnline: One-to-one coachingLab: Coaching for teamsResearch: Nudge Testbed (Platform)
Resources
Library of Behavioural Insights24 PATHWAYS for behaviour changeMoney Mindsets (Upcoming Book)
Toolkit
Toolkit

C8

Self-reference effect

We respond to information when it is made more specific to us.

» Highlight why the information is relevant for people » Include relevant details in the message, such as, personalising their name or situation » Engage your people with compassion to make them feel a little extra special

M6

IKEA effect

We like things more when we build them ourselves.

» Allow people to create parts of the offering themselves » Instil a feeling of ownership and pride in what people help build to serve themselves » Encourage people to share their ideas and work with others collaboratively for a common goal

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our behavioural science tools integrates behavioural and design frameworks, combined with systems thinking, to help you create meaningful change.