C8
Self-reference effect
We respond to information when it is made more specific to us.
![](https://cdn.prod.website-files.com/5fe67d7463678b5632a2c102/627b362d0a79741e5c95b0d2_mathieu-stern-nDDVQzkc_fc-unsplash.jpg)
» Highlight why the information is relevant for people
» Include relevant details in the message, such as, personalising their name or situation
» Engage your people with compassion to make them feel a little extra special