O7

Social norms - descriptive

We are heavily influenced by what we believe others do.
» When more than half the people participate in a behaviour (eg. 80% pay taxes), we can show this norm as a total - 8 out of 10 people pay their taxes » When less than half the people participate (eg. 2% cycle), we show the norm as an absolute number - Join the 2,000 people that cycle everyday

» When more than half the people participate in a behaviour (eg. 80% pay taxes), we can show this norm as a total - 8 out of 10 people pay their taxes » When less than half the people participate (eg. 2% cycle), we show the norm as an absolute number - Join the 2,000 people that cycle everyday

O8

Social norms - injunctive

We are influenced by what we believe is socially acceptable behaviour.
» Make the expected positive behaviour highly visible » Acknowledge positive behaviours through rewards and recognition » Introduce group competitions to encourage participation

» Make the expected positive behaviour highly visible » Acknowledge positive behaviours through rewards and recognition » Introduce group competitions to encourage participation

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways
About us
Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.