Pathways for "Convert" card

C6

Implementation intention

We act on our intentions only when we have a clear plan of action.

» Help people to articulate their intentions » Prompt people to think about when, where and how they will make this into an action » Ask people to write down their plan or share it with a friend

M3

Goal-gradient effect

We put in more effort when we see that we’re getting closer to our goal.

» Show people that there is a visible finish line and give them bonus points for starting » Tailor the experience for the individual » Show people what they will miss out if they drop off

C6

Implementation intention

M3

Goal-gradient effect

Filter by COM-B factor

Filter with A-Side Strategy Cards for pathways to change the "choice architecture"

Filter with B-Side Strategy Cards for pathways to change the "social context"

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