>> Select cards to uncover relevant "pathways" to flip your challenges into opportunities
A-Side Cards. Supposedly irrelevant factors
Personalise
Desire
Appeal
Simplify
Go-to option
Fluency
B-Side Cards. Social context a.k.a. milieu
Convert
Convince
Prompt
Pledge
Norms
Influence
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Your Pathways for behaviour change

Convert

Complete intentions into actions

C6

Implementation intention

Our intentions only become something when we have a clear plan of action.

» Get your audience to articulate their intentions » Prompt people to think about when, where and how they will make this into an action » Ask them to write down their plan or share it with a friend

M3

Goal-gradient effect

We put in more effort when we see that we’re getting closer to our goal.

» Show people that there is a visible finish line and give them bonus points for starting » Tailor the experience for the individual » Show people what they will miss out if they drop off

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About us
We are a social enterprise established in New Zealand, making behaviour change tools more accessible globally. Write to us to say hello and let us know how we can help you.