Services
Masterclass: In-person courseOnline: One-to-one coachingLab: Coaching for teamsResearch: Nudge Testbed (Platform)
Resources
Library of Behavioural Insights24 PATHWAYS for behaviour changeMoney Mindsets (Upcoming Book)
Toolkit
Toolkit

O2

Authority bias

We are heavily influenced by who communicates the information.

» Choose an “authority” that people trust and respect » People may discard information from a formal “authority” they dislike. Peers, colleagues and friends can act as an informal trusted “authority” in many instances

O6

Salience

We are attracted to what seems novel and relevant to us.

» Grab the attention of people with an interaction that stands out » Try something short and snappy, or even make it rhyme to add some chime » Encourage people in groups to compete with other groups for their shared goals

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our behavioural science tools integrates behavioural and design frameworks, combined with systems thinking, to help you create meaningful change.