C3

Consistency

We are driven to maintain a positive and consistent self image.
» Start with the simplest action someone can do » Make your audience feel good about contributing positively towards a higher goal » After the simple action, invite your audience to participate in a bigger step towards this goal

» Start with the simplest action someone can do » Make your audience feel good about contributing positively towards a higher goal » After the simple action, invite your audience to participate in a bigger step towards this goal

M2

Commitment device

We are more likely to adopt a behaviour when we make a private or public promise.
» Motivate people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

» Motivate people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

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Prompt
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Norms
Influence
Filter with B-Side Strategy Cards
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
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About us
Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.