>> Select cards to uncover relevant "pathways" to flip your challenges into opportunities
A-Side Cards. Supposedly irrelevant factors
Personalise
Desire
Appeal
Simplify
Go-to option
Fluency
B-Side Cards. Social context a.k.a. milieu
Convert
Convince
Prompt
Pledge
Norms
Influence
Back to all cards

Your Pathways for behaviour change

Pledge

Get someone to make a promise

C3

Consistency

We are driven to maintain a positive and consistent self image.

» Start with the simplest action someone can do » Make your audience feel good about contributing positively towards a higher goal » After the simple action, invite your audience to participate in a bigger step towards this goal

M2

Commitment device

We are more likely to adopt a behaviour when we make a private or public promise.

» Motivate people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

Filter by COM-B factor
No items found.
Filter by Habit
No items found.
About us
We are a social enterprise established in New Zealand, making behaviour change tools more accessible globally. Write to us to say hello and let us know how we can help you.