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C3

Commitment device

We are more likely to adopt a behaviour when we make a private or public promise.

» Ask people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

M2

Consistency

We are driven to maintain a positive and consistent self image.

» Start with the simplest action someone can take » Encourage people to feel good about contributing positively towards a higher goal » After the simple action, invite people to participate in a bigger step towards this goal

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Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
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Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
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Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We help teams apply behavioural science tools to create positive sprinkles of behaviour change. Our toolkit equips change-makers with the mindsets and methods for: (1) social impact, (2) wellbeing, (3) sustainability.