C3

Commitment device

We are more likely to adopt a behaviour when we make a private or public promise.
» Ask people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

» Ask people to make pledges for a specific action » Make it visible to remind them of this commitment » Get people to share their pledges with friends and family

M2

Consistency

We are driven to maintain a positive and consistent self image.
» Start with the simplest action someone can take » Encourage people to feel good about contributing positively towards a higher goal » After the simple action, invite people to participate in a bigger step towards this goal

» Start with the simplest action someone can take » Encourage people to feel good about contributing positively towards a higher goal » After the simple action, invite people to participate in a bigger step towards this goal

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