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Masterclass: In-person & Online courseLab: Building capability for teamsTestbed: Research & develop nudges
Resources
TOOLKIT: Behaviour Change24 PATHWAYS: Strategy cardsBlog: Library of Neural ConnectionsBook: Money Mindsets
Toolkit
Toolkit

C1

Ambiguity aversion

We favour choices that we know over vague and uncertain choices.

» Show your audience what to expect when making a choice » Give timely information across the customer journey » Provide a channel for questions when there is high uncertainty

C7

Present bias

We prefer smaller rewards in the present over larger rewards in the future.

» Ask people to imagine their future self and explore their long-term goals » Make these goals more tangible for people to visualise » Find creative ways to reward people in the present moment at every point of interaction

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our team is proudly headquartered in Aotearoa New Zealand and globally accessible online
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our toolkit integrates behavioural science and design frameworks, combined with systems thinking, to help you create meaningful change.