C7
Present bias
We prefer smaller rewards in the present over larger rewards in the future.
![](https://cdn.prod.website-files.com/5fe67d7463678b5632a2c102/5feaa3986b01cd9f4553bb14_P10%20-%20Image1.jpg)
» Ask people to imagine their future self and explore their long-term goals
» Make these goals more tangible for people to visualise
» Find creative ways to reward people in the present moment at every point of interaction