C1

Uncertainty aversion

We favour choices that we know over vague and uncertain choices.
» Show your audience what to expect when making a choice » Give timely information across the customer journey » Provide a channel for questions when there is high uncertainty

» Show your audience what to expect when making a choice » Give timely information across the customer journey » Provide a channel for questions when there is high uncertainty

C7

Present bias

We prefer smaller rewards in the present over larger rewards in the future.
» Get people to imagine their future self and explore their long-term goals » Make these goals more tangible for people to see » Show what your future self might miss out on

» Get people to imagine their future self and explore their long-term goals » Make these goals more tangible for people to see » Show what your future self might miss out on

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Behavioural by Design is a social enterprise helping teams to research, co-design and test behavioural innovations. We build capability to apply behaviour change tools for positive social, environmental and wellbeing outcomes. We're proudly founded in Aotearoa New Zealand and our team is accessible globally.