Services
Masterclass: In-person courseOnline: One-to-one coachingLab: Coaching for teamsResearch: Nudge Testbed (Platform)
Resources
Library of Behavioural Insights24 PATHWAYS for behaviour changeMoney Mindsets (Upcoming Book)
Toolkit
Toolkit

C1

Ambiguity aversion

We favour choices that we know over vague and uncertain choices.

» Show your audience what to expect when making a choice » Give timely information across the customer journey » Provide a channel for questions when there is high uncertainty

C7

Present bias

We prefer smaller rewards in the present over larger rewards in the future.

» Ask people to imagine their future self and explore their long-term goals » Make these goals more tangible for people to visualise » Find creative ways to reward people in the present moment at every point of interaction

Filter by COM-B factor
Capability
Opportunity
Motivation
Filter with A-Side Strategy Cards for pathways to change the "choice architecture"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Filter with B-Side Strategy Cards for pathways to change the "social context"
Simplify
Convert
Personalise
Desire
Appeal
Convince
Prompt
Pledge
Go-to option
Fluency
Norms
Influence
Back to all pathways

Get in touch

Our digital first team is globally accessible
Proudly headquartered in Aotearoa New Zealand
vishal@behaviouralbydesign.com
About Behavioural by Design
We equip teams with "tools to think like a behavioural scientist". Our behavioural science tools integrates behavioural and design frameworks, combined with systems thinking, to help you create meaningful change.