Curious about asset-framing and impulse savings?

Shifting our money mindsets involves strengthening the behaviours that serve us well and unlearning past patterns that no longer serve us. In this series, we celebrate the creators and their stories that inspired the "money mindsets" featured in the book.

A Cognitive Skill to Magnify Humanity— Trabian Shorters (Founder and CEO of BMe)

🎧 On Being podcast with Krista Tippett

Highlights from this interview:

  • To understand asset-framing, you first have to take in its profoundly intuitive opposite, which is the way we’ve largely been living: deficit-framing.
  • Habit of seeing deficits — and of defining people in need in terms of their problems. This has not only doomed some of our best efforts to failure — it leaves all of us prone to cynicism and hopelessness.  
  • Asset framing is all about not defining ourselves, or people, by their challenges. Once we acknowledge people’s aspirations, before going into what’s holding them back, we are telling a real story of who they really are.

Impulse Saver — Westpac and Colenso BBDO (feat Rory Sutherland, founder of Ogilvy Consulting's Behavioural Science Practice )

📰 Read this case study — Campaign Brief

Highlights from this case study:

  • Impulse Saver follows a Westpac survey of more than 500 New Zealanders that showed Kiwis spend $16.1 million a day on impulse
  • Ogilvy UK vice-chairman Rory Sutherland asked why impulse saving wasn’t an option during a presentation at a TED conference
  • The "idea worth spreading" for a mobile app that enables customers to instantly save denominations of their choice up to $50 was born. It’s simple to use, convenient and provides choice and opportunity.

“This book is a beautiful and fascinating tribute to one of mankind’s most important virtues.” ―Tyler Cowen, George Mason University

📚 Curious: The Desire to Know and Why Your Future Depends On it by Ian Leslie — Good Reads

Highlights from this book via Blinkist:

  • It should therefore come as no surprise that children between the ages of three and five ask around 300 questions per day!
  • Yet, as we grow older, we reach a point at which we are no longer interested in discovering new things. We run on autopilot, rely on our old assumptions and stop asking questions.
  • Curiosity can be thought of as a cognitive muscle that has to be constantly nurtured and fed with new knowledge in order for it to grow and flourish. If you can master this art, then you’ll have a greater chance at being more fulfilled in your job, at home as well as boost your financial wellbeing.

👉🏾 Get pre-release material to Money Mindsets

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