I interviewed Sonia Friedrich with the NZ Behavioural Science Network 🇳🇿 We discussed creativity, innovation, psychological safety and how to convince your team to run a small experiment 🧪
Behavioural by Design Podcast Season 4 | Ep. 1
0:00 Who is Sonia Friedrich?
3:13 A baker's mind
10:18 The Creative Act
12:56 Why do we experiment?
20:31 Experimentation is a process
21:50 Creating psychological safety
27:00 The Failed Experiment
29:53 From convenient to causal