Mindset of Experimentation

Podcast on the "Mindset of Experimentation"

I interviewed Sonia Friedrich with the NZ Behavioural Science Network 🇳🇿 We discussed creativity, innovation, psychological safety and how to convince your team to run a small experiment 🧪

Behavioural by Design Podcast Season 4 | Ep. 1


0:00 Who is Sonia Friedrich?

3:13 A baker's mind

4:20 Self-experimentation

10:18 The Creative Act

12:56 Why do we experiment?

20:31 Experimentation is a process

21:50 Creating psychological safety

27:00 The Failed Experiment

29:53 From convenient to causal

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